Communications & Engagement Toolkit

Centralized website for all communications needs for City of San Antonio Employees

Project Duration: 9 Months
Role: Project Manager & User Experience Designer
Tools Used: Figma, Adobe Photoshop, Adobe Illustrator, Sharepoint

Introduction

The Communications and Engagement Toolkit is an intranet website that offers services and resources to connect city employees with residents.

During the previous years survey, we saw that city employees did not know what our department did, what we offered, our communications standards, and how we could collaborate. Our long term goal for this resource is that everyone will use the tools and Resources from C&E Consistently and Trust us to Collaborate on all projects.

"How might we" (Challenges)

Long Term Goal (In Two Years)

Everyone will use the tools and Resources from C&E Consistently and Trust us to Collaborate all projects

Project Questions

Research & Discovery

For the Beginning Research and Discovery phase of this project, I had utilized a FY 2022 Stakeholder Survey the Communications & Engagement Department sends out to internal departments to check our quality of service. This 2022 Survey was conducted in July.

Survey Overveiw

From the survey, there were some comments from employees that were unsure of what the role of C&E is from the entire organization and would love a hub or toolkit of resources that they can utilize to do their jobs more effectively.

Fail First, Fail Fast

Playing multiple hats within this project, I decided to be agile throughout this project and start on one section of the website, test is quickly, and then move on to other sections.

The C&E Department has 5 divisions: Creative Services, Communications, Engagement, Open Government, and TVSA. The way I decided to do this was to work on each division, one by one, then test all of it once it is all done. I started with Creative Services and tested this section first.

Purpose & Scope

This purpose of this study is to evaluate the end-to-end experience of our users as they interact with the C&E Toolkit. Collecting this data will provide the study team with:

Research Participants

We conducted the study with 6 participants from the COSA Employee audience group outside of C&E who represent a spectrum of usage behaviors.  We recommend testing with this audience because they are the primary users that will be utilizing this resource.

The Study

Pre-Questions

  1. What do you think the Communications and Engagement Department does for the City?
  2. What services do you think the Communications and Engagement department offers?
  3. How would you find information about the Communications and Engagement Department?
  4. What Resources and Information do you expect the Communications and Engagement Department to provide?

Activities

  1. You are a new employee and needing a new Headshot. Where would you go to request a headshot photo?
  2. Your department is launching a new program. What would you do to review the Marketing materials?
  3. You need a flyer for an upcoming event and you need to review requirements. What is required for your request?
  4. You want to promote a message to all city employees through the TV Screens in City Tower. How would you request it?
  5. You need a stock image for your presentation on Friday, where would you go to request a stock image?

Post Questions

  1. What information was easiest to find?
  2. Were there any parts that were confusing or difficult to you?
  3. What do you think can be improved?
  4. What other information could be added?
  5. Please leave any general thoughts, comments or questions you’d like us to consider as part of your feedback. (This can include feedback about layout, structure, how things were named, etc.)

Findings

No one failed any of the tasks. When testers rated the tasks on a scale of difficulty, all of them said the tasks were very easy to complete. Users loved how easy it was to navigate. They also loved the aesthetics and minimalism of the site.

“I love the branding. (it is) really colorful and represents San Antonio.”
“Just having this centralized location where a lot of things will be, where we can refer new and current employees so that they are aware of everything is available, is an AMAZING step. More than we EVER had. I’m already SUPER excited for it! ... Just seeing what is here right now, (I) completely appreciate all the work that is happening in the background!”

The Agile Aproach

After the success of this research, I decided to work with other divisions separately to meet their needs. I collaborated with all 5 divisions as I was gathering content in order to build out the rest of the site. After working with all the divisions, the finished product was complete, and additional testing was needed in order to confirm the effectiveness of the site.

The Study

To be consistent with the original research at the beginning of the project, we utilized the same pre questions and post questions for this study. We Had 5 different participants who had not seen the initial design from the first round of the research. We also Introduced 6 different tasks, with at least one from each different divisional resources/services.

Participants

We will conduct the study with 5 Different participants from the COSA Employee audience who represent a spectrum of usage behaviors.  We recommend testing with this audience because they are the primary users that will be utilizing this resource.

Tasks

  1. Brand Review/Adobe Stock
    • Your department is launching a new program. What would you do to review the Marketing materials?
    • Expected Response: Brand Consultation OR Creative Services > Brand Consultation
  2. Communications: Social Media or Press Release or All COSA Email
    • You are planning an internal event for City of San Antonio Employees. Where would you find the guidelines to submit an email to all City Employees?
    • You have a public meeting you want to promote on social media. How would you find guidelines on posting to Official City of San Antonio Social Media Accounts?
      • Expected Response:Social Media > Playbook
  3. TVSA: Equipment Checkout/Video Request
    • You have an event outdoors and you want to check out a microphone and speakers. Where would you go to check this equipment out?
    • Expected Response: Equipment Checkout
  4. Engagement: SASpeakUp
    • You are wanting to start a Digital Survey to get public art feedback. Where would you go to find out how you should set it up?
    • Expected Response: SASpeakUp > Survey Template
  5. Open Government: Open Records Liaison for your department
    • A Resident has opened an Open Records Request with the City and you have questions about the request. Who would you contact to help you?
    • Expected Response: Open Records > Department Liasions